It is 2008 and we are doing it again, a new factory floor with already 50 persons by month two of operations in a space called “Ai Kang” in Chinese, meaning “Love and Prosperity” and pronounced similarly with “ICON” in English. This time, the factory is led by none other than our founder Laurance (Yin Lung) Cheng in Changan, the epicenter of quality fashion jewelry in the Guang Dong province. ICON’s concentration will be in higher end goods produced in house. Sterling silver with CZ and gemstone jewelry will be made in a production space that will allow 200 craftsmen, while mid and lower end jewelry will be contracted to a host of 10-15 process manufacturers that will each handle one piece of the total production process. QA will always be done within the walls of ICON.